Looking to analyse your complete marketing performance? Here is a great example of how you can do just that! You have your social, search and ads performance at the top. Your website performance overview as your next step. Your "second visit" website performance alongside your email marketing performance. And finally, how well all of that is generating new contacts or leads.
Do you want to find out how one landing page campaign is working out for you? and if it needs any improvement? This is the perfect example of how you can get a quick simple snapshot of that campaign but with all the detail at your fingertips for when you need it.
Put your money where your mouth is and now you need to make sure it was worth it? when you're spending thousands on advertising, knowing you are in fact getting ROI is important. On top of that, you want to be constantly optimising that campaign to squeeze the most out of it. in this example, you can see all of your advertising channels on top, feeding into your website or landing page. You could even break them out further into their individual ads, for that extra bit of detail.
So you're trying to rank in search engines? You've created loads of content based on select keywords. Those pages funnel people into downloading an e-book or signing up for a free event, and you want to see how all of it is working together. Well, the board above is a great way to see it, all of your content at the top, their Search performance above them and the funnel down into the desired page with the number of new contacts generated by the campaign and the bottom. Beautifully simple right?