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01 · THINK In development

Catch the spark
before it's gone.

First light. The phase before structure, when everything still feels possible and nothing is written down. Spark is a frictionless home for the half-formed idea — capture it in a breath, then watch loose hunches cluster into something worth planning.

what if onboarding was one screen, not six?
pricing → usage-based? jot for monday
reddit thread → real feature?
+ catch a spark
3 sparks linked
The problem

The best ideas die in the gap between having them and saving them.

A note in one app. A voice memo in another. A Slack message to yourself you'll never find again. By the time you sit down to "do something with it", the spark has cooled — and you can't even remember why it felt important.

9
places the average person scatters their ideas — notes, chats, tabs, napkins.
60s
is roughly how long a fresh idea stays sharp before the context fades.
good hunches lost forever because there was nowhere fast enough to put them.
The idea

A workspace at the speed of thought.

One-breath capture.

A keystroke from anywhere drops a spark in. No folders, no titles, no friction — just the thought, saved before it fades.

Ideas that find each other.

Spark quietly links related hunches as you go, so a scatter of half-thoughts becomes a cluster you can actually see.

From mess to shape.

Drag sparks together, pull them apart, let the strong ones rise. The structure emerges instead of being forced.

A thinking partner.

Ask it to play back what you've been circling around all week. Patterns you couldn't see, surfaced gently.

Calm by default.

No streaks, no badges, no noise. A quiet room for the part of work that needs quiet most.

A clean hand-off to Plan.

When a spark is ready to become real, it crosses straight into Course — the plan, already half-written.

Who it's for

For everyone whose best ideas arrive uninvited.

Founders

The shower-thought, kept.

The pivot, the positioning line, the feature nobody asked for yet — caught the second it lands, instead of relearned three weeks later.

Writers & Makers

A commonplace book that thinks back.

Fragments, quotes and openings collected in one calm place that gently shows you the throughline you've been writing toward.

Product & Design

The pre-brief brief.

Where a feature lives before it's a ticket — loose, explorable, and ready to graduate into a real plan when it's earned it.

Researchers

Threads before the paper.

Hunches and half-citations clustered until the argument reveals itself, long before the outline exists.

The vision · Think phase

Spark is on the way. The day starts here.

It's the first light of the Zyla Studio day — and the first phase we're designing next. We're building the whole arc in the order the work actually moves, so each product slots into a suite that already works.

Early questions

What we can tell you so far.

Is Spark available yet?
Not yet. Spark is the Think-phase product in the Zyla Studio suite and is in early design. We're building the four phases in sequence and would rather ship each one properly than all four at once.
How will it connect to the other products?
Cleanly. A spark that's ready to become real hands straight off to Course (Plan) as a head-start on the brief — and the whole arc shares one canvas, one gradient and one craft, so moving between phases feels like one tool.
Can I use something today?
Yes — Zyla, our Review-phase product, is live now. It's the end of the same day-arc, and the best way to understand how Zyla Studio thinks about a phase. Teams who start there are first in line for everything that comes before it.
What does "in the order the work moves" mean?
We shipped Review first because it's the hardest, most-neglected phase. From here we're building backward through the day — Do, Plan, Think — so each new product slots into a suite that already works.
First light

Think is just first light.

Spark is on the way. Start with Zyla, the Review product that's live today, and be first in line for the rest of the arc.

Spark — Capture the idea before it's gone | Zyla Studio · Think
01 · THINK In development

Catch the spark
before it's gone.

First light. The phase before structure, when everything still feels possible and nothing is written down. Spark is a frictionless home for the half-formed idea — capture it in a breath, then watch loose hunches cluster into something worth planning.

what if onboarding was one screen, not six?
pricing → usage-based? jot for monday
reddit thread → real feature?
+ catch a spark
3 sparks linked
The problem

The best ideas die in the gap between having them and saving them.

A note in one app. A voice memo in another. A Slack message to yourself you'll never find again. By the time you sit down to "do something with it", the spark has cooled — and you can't even remember why it felt important.

9
places the average person scatters their ideas — notes, chats, tabs, napkins.
60s
is roughly how long a fresh idea stays sharp before the context fades.
good hunches lost forever because there was nowhere fast enough to put them.
The idea

A workspace at the speed of thought.

One-breath capture.

A keystroke from anywhere drops a spark in. No folders, no titles, no friction — just the thought, saved before it fades.

Ideas that find each other.

Spark quietly links related hunches as you go, so a scatter of half-thoughts becomes a cluster you can actually see.

From mess to shape.

Drag sparks together, pull them apart, let the strong ones rise. The structure emerges instead of being forced.

A thinking partner.

Ask it to play back what you've been circling around all week. Patterns you couldn't see, surfaced gently.

Calm by default.

No streaks, no badges, no noise. A quiet room for the part of work that needs quiet most.

A clean hand-off to Plan.

When a spark is ready to become real, it crosses straight into Course — the plan, already half-written.

Who it's for

For everyone whose best ideas arrive uninvited.

Founders

The shower-thought, kept.

The pivot, the positioning line, the feature nobody asked for yet — caught the second it lands, instead of relearned three weeks later.

Writers & Makers

A commonplace book that thinks back.

Fragments, quotes and openings collected in one calm place that gently shows you the throughline you've been writing toward.

Product & Design

The pre-brief brief.

Where a feature lives before it's a ticket — loose, explorable, and ready to graduate into a real plan when it's earned it.

Researchers

Threads before the paper.

Hunches and half-citations clustered until the argument reveals itself, long before the outline exists.

The vision · Think phase

Spark is on the way. The day starts here.

It's the first light of the Zyla Studio day — and the first phase we're designing next. We're building the whole arc in the order the work actually moves, so each product slots into a suite that already works.

Early questions

What we can tell you so far.

Is Spark available yet?
Not yet. Spark is the Think-phase product in the Zyla Studio suite and is in early design. We're building the four phases in sequence and would rather ship each one properly than all four at once.
How will it connect to the other products?
Cleanly. A spark that's ready to become real hands straight off to Course (Plan) as a head-start on the brief — and the whole arc shares one canvas, one gradient and one craft, so moving between phases feels like one tool.
Can I use something today?
Yes — Zyla, our Review-phase product, is live now. It's the end of the same day-arc, and the best way to understand how Zyla Studio thinks about a phase. Teams who start there are first in line for everything that comes before it.
What does "in the order the work moves" mean?
We shipped Review first because it's the hardest, most-neglected phase. From here we're building backward through the day — Do, Plan, Think — so each new product slots into a suite that already works.
First light

Think is just first light.

Spark is on the way. Start with Zyla, the Review product that's live today, and be first in line for the rest of the arc.